Here is an interesting article that explores some of the benefits and drawbacks of diesel cars.
Automakers do have reason to be optimistic about diesel's future. J. D. Power and Associates predicts that by the year 2015, they will slightly outsell hybrids, 1.5 million to 1.45 million. But to fulfill that prediction, diesels will have to overcome their environmentally unfriendly image. For decades, it was tough for car manufacturers to meet tighter U.S. emission standards for pollutants—specifically nitrogen oxides, or NOx. But technological advances have made some performance diesels like the Jetta run almost as cleanly as some unleaded cars.
For me, the idea of getting a diesel, in order to save money on fuel, is more intriguing than getting a hybrid. My reasons are that diesel technology has been around for a while, diesels are cheaper than hybrids, and driving a hybrid just seems so...metro.
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