John T. Reed’s Real Estate B.S. Artist Detection Checklist

I thought this guide by John T. Reed was funny and informative.

1. Emphasis on luxurious lifestyle...
6. Emphasis on motivational material...
35. Citing professed religiousness as a selling point. “Trust me because I say I’m religious,” is an age-old con man’s ploy. Whether a real-estate guru adheres to the teachings of any religion is irrelevant, not to mention unverifiable. Use of professed religiousness as a selling point is improper. There is an old saying something to the effect that, “When a man starts telling me how religious he is, I check to see if I still have my wallet.”